STUPID HIT · APPROVED · STUPID HIT · APPROVED ·SHstupid hit
401 HITS LOADED

Terrible ideas that won anyway.

Startups · 1994Stupid Score: 7.8 / 10

🥛 Oatly

An oat milk brand from a Swedish lactose-research lab that printed a customer's review, 'it tastes like shit,' directly on its own cartons.

⚡Got sued by Sweden's dairy industry, published the lawsuit publicly, and saw sales jump 45% in Sweden as a result.

raised in its 2021 IPO
$1.43B
370 / 401
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